Let’s face it; insurance is a grudge purchase. It is very difficult to fluff it up, make it look pretty and sell it to customers. The sound of your insurance premium being debited makes most people cringe inside and words like excess and liability equal death and taxes. Insurance is just not sexy.
In a world where industries are lining up to convince graduates that they are the most advanced, the most innovative and, best of all, the most exciting, insurance — suited, booted and misunderstood — appears to be falling ever further behind.